Campaign highlights
- Over 3.4 million visits to the Rediscover video hub with 2.7 million video plays
- 100% growth in rediscover fan base from 1st phase of campaign
- Brand perceptions and Message Association increased amongst Buick’s target audience
Mobile App
A mobile application was produced and distributed in the app stores for iOS, Android and Windows Phone. The application aggregated trending location data from social sources such as Facebook, Twitter and Foursquare check-ins to act as divining rod of sorts for hot locations in given cities, as well as editorial content for each of the cities featured in the Rediscover series.