Microsoft Sam app

Full visual design layer

I proposed several visual concepts, ultimately leading the team to gravitate toward this bright and bold, geometric visual aesthetic which perfectly complemented the beautifully simple and functional interaction model.


Starting off with business objectives clearly outlined from an initial briefing and whiteboard session, wireframes were developed to vet technical feasibility with our development team so they could begin laying building blocks and functionality while the visual design layer was still being worked out.

This Windows 8 application was designed as a friendly, mobile sales tool which empowered Microsoft’s Global Advertising Sales Team to have an interactive guide to Microsoft Advertising’s product offerings and easier share them with clients using Surface tablets. The application was envision as a conversation starter, allowing sales teams to display previous executions and prototypes at quick glance.