As an original branded entertainment series, The Next Level was tailor made for the built-in audience of millions on MSN. Conceived as a inspirational show, featured were the stories of celebrities who had become serial entrepreneurs throughout the course of their respective careers. Turning initial success stories into lifetimes of achievement, the series celebrated a commitment to overall excellence in endeavor, and served as a well-placed compliment to the story of the Lexus RX’s engineering and design caliber.